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Member Spotlight – Woods Agency

WOODS: Igniting Brand Success for SMEs in Tauranga

Reuben Woods | Creative Director at Woods Agency

Imagine if the barrier to exceptional marketing wasn’t the size of your budget, but the breadth of your imagination. Meet WOODS, a Tauranga-based full-service creative agency revolutionising how small and medium enterprises (SMEs) approach marketing. In an economy where every dollar counts, WOODS is a secret weapon for local businesses, bringing professional agency services within reach for a variety of budgets.

Adapting to Every Budget

The economic landscape is ever-changing, but one constant remains: the need for impactful marketing. While some may turn to DIY solutions, these often lack the coherence and impact that a professional touch can provide. WOODS believes that quality marketing should be achievable at any budget level. Through customised service offerings, they ensure that projects of all sizes receive the dedication they deserve, blending efficiency with excellence.

Introducing WOODS On Fire

In response to the specific challenges faced by startups and SMEs, their multi award-winning team has developed the ‘WOODS On Fire’ branding package. Described by founder, Reuben Woods, as ‘brand lite’– it’s a tailored package that develops and launches both product and service brands at a fraction of market cost. Whether you’re starting up or refreshing your current brand, WOODS On Fire is an innovative branding solution designed to get SME businesses to market faster. From brand identity to key launch marketing items, WOODS On Fire ensures your brand has the tools you need to start growing customers right away– including animated logo, design templates and guidelines, and key brand messages.

Innovation is the Catalyst

Reuben Woods says innovation is a key competitive advantage for businesses and WOODS is no different. “Businesses that innovate create more efficient work processes and have better productivity and performance. We have created a dynamic culture and lead the way with our innovative thinking and creative problem solving. It is the catalyst for our business growth and success.”

20 Years Serving Regional New Zealand

WOODS was founded in 2004, with a simple belief: design agencies don’t have to be pretentious, creativity isn’t confined by budget, and ‘world class’ can happen anywhere– even in regional New Zealand. 20 years in, and they’re still redefining what ‘branding’ means. For WOODS, it’s less about design, and more about creating nationally-recognised brands that disrupt the game.

More than Just Branding

Far from being just about logos or branding, WOODS delivers a spectrum of creative services tailored to the unique needs of Tauranga’s SMEs. From digital campaigns to social media content, packaging design, signage and video animation, their team is equipped to elevate your brand’s presence across all platforms.

An Open Invitation to SMEs

As the market evolves, so do the strategies needed to thrive within it. WOODS is at the forefront, ready to arm your business with creative, cost-effective strategies that amplify your message. WOODS invites Tauranga’s SMEs to join them in this journey, forging a path where marketing innovation meets business growth.

Ready to Ignite Your Brand?

Whether you need an award-winning agency to complement your existing setup, or to become your dedicated design and strategy team, WOODS is just a call away. Regardless of budget size, they welcome those bold enough to dream big. Contact Reuben at WOODS to discover how their creative services can fuel your business success. Together, they’ll set your brand on fire.

For more information check out their website – Woods Agency.

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