6 ways to share your expertise with the local business community

Tauranga Business Chamber champions, connects, and provides capability for businesses in the Western Bay of Plenty region. One way we do this is by helping members to share their expertise with our audience.

There are many advantages of learning from others in the business community: learning different ways of approaching challenges; looking at issues from a different angle; gaining support and encouragement; and accessing specialised knowledge.

And it’s not just those within your own field or industry who benefit; often some of the most insightful knowledge can come from other sectors.

No matter where you are in your business journey — new, growing, or established — the insights and knowledge you have are valuable to others. Sharing your knowledge, and making it easily accessible, is also another way to give back to the business community and inspire others to do the same.

Tauranga Business Chamber offers several ways to share your expertise and let other Chamber members know what you and your business offer.

1. Member Directory profile

Your Member Directory listing on the Chamber website is a useful tool to showcase your business to our networks. It’s quite often the first place members look when they’re searching for information on other members or a specific service or product. Create your own profile using Info Hub, complete your business details, including your website, images, product or service highlights, categories, and keywords.

2. Host a Chamber event

In addition to attending our networking events, as a member you also can host a Chamber event. This could be in the form of a Business at Breakfast, Business After Five, or a training session. Chamber events are a great way to mix and mingle with the local business community, and by hosting an event you’re helping others to build their network, as well as showcasing your own business.

We also share our event recaps on our website and across our social media channels, which provides further exposure for your brand.

Have a conversation our Events and Sponsorship Manager to learn more about hosting an event.

3. Share your own business event

You can advertise your own business event – physical or digital – to other members by creating a listing from within your Member Directory profile. These are shared on the Chamber Member Events page on the website and listed in our fortnightly Events & Training newsletter sent to more than 6000 people.

4. Contribute to our knowledge base

There is a wealth of business experience and expertise that exists within Tauranga Business Chamber members. Providing content for our website is a way to share this knowledge.

An article in your area of expertise helps to build awareness of your business and position your team as leaders in your industry. It’s also a way to help other businesses navigate the highs and lows of being in business; one of the best ways to learn from others who have been there before.

5. Introduce your business in a member profile

Our Member Profiles introduce your business to members. These profiles comprise a short background of your business, its products or services, areas of expertise, and what you hope to gain as a member of the Chamber.

6. Member to Member Promotions

Member to Member Promotions are an effective marketing tool, allowing you to engage directly with the business community. With a dedicated email of just your content, you reach a 6000-strong audience and receive a report to show who is viewing and interacting with your content.

Member to Member Promotions are strictly limited to Chamber members, with just one space available each week. There is a charge for this service, with discounts available depending on your membership plan.

Tauranga Business Chamber provides a way for you to inspire, educate and support other members in the business community. If you would like to learn more about sharing your expertise, contact our Communications and Marketing Manager.

The greatest benefit I see from being a member is what you can learn from others.

Hugo van Cingel, HJ Media

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