New year, new us: Tauranga Chamber of Commerce undergoes a makeover

The business community is ever-evolving, and so too is the region’s longest-standing business organisation Tauranga Chamber of Commerce.

The Chamber today (Thursday, March 31, 2022) unveiled a new look, a new name and a refreshed direction for the new year.

Now known as Tauranga Business Chamber, CEO Matt Cowley says the organsiation’s rebrand is a culmination of work across the last two years to better understand why the Chamber exists and how it provides value to local business.

“The past two years have been a time of change for many local businesses and like our local businesses, we’ve been doing some reflecting too.

“The Chamber that exists today is very different from the Chamber that was founded in 1904, and we think now’s the time to better reflect the business community in which we live and work.

“As the Western Bay of Plenty’s go-to business hub, our focus is on supporting, connecting and empowering local businesses on their business journey, so they can thrive. Whatever success looks like to you, we’ll help you get there.”

Matt says the Chamber’s role as an independent advocate for the big issues has become an increased focus on the rebrand strategy, to ensure local business owner’s concerns are being heard at a local and national level.

“We are the trusted, respected voice of local business, and our experience and independence in this space enables us to be champions for the business community.

“With a challenging few years behind us, and more to come, this is a privileged role we don’t take lightly and will always be advocating for the big issues.”


Tim Paton explains new brand at event with Miss Gees

The rebrand also strengthens the link between Tauranga Business Chamber and its flagship events and services, including Business Women’s Network (BWN), Tauranga Business Awards, LINKT Through Business to support career progression in high achievers and the Business Growth Hub (formerly Small Business Tauranga).

Tauranga Business Chamber’s new rebrand was developed by local full-service agency and Chamber Members KingSt Advertising and Marketing, who have partnered with the Chamber for a year to support the Chamber on their own business journey.

KingSt Director Tim Paton (pictured above) says, “It’s been a great opportunity to partner with the team at the Chamber to develop and revitalise their brand. As a group we wanted to create an identity and a platform to reflect both where the Chamber is today and where they are heading, with renewed energy and purpose”.

“We love developing strong brands and identities for our clients, and we’re confident that the process and strategy behind this work will serve our Chamber well into the future”.

Thank you to Salina Galvan for the event photos below. 

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