Design Juice is a woman-led, women-run, design and advertising agency in Mount Maunganui. With a boutique team of seven, Design Juice is able to offer the skills of a large agency, with greater flexibility, innovation and support. Their focus is on delivering fresh design, strong brand identities and adroit advertising campaigns to help their clients – a mix of national brands and local businesses – to succeed.
As an industry with notoriously low rates of women in high-powered positions, Michaela is determined to provide talented, emerging designers with a solid foundation from which they can grow into astute businesswomen themselves. More often than not, she hires the university students that intern for Design Juice. For these women, being a key member of a well-established company as their first industry job is a huge leg up that can otherwise take years to achieve.
As an active member of the community, Michaela also operates Design Juice with a mission to complete as much pro-bono work for local community services and charities as possible. Regularly supporting over a dozen local organisations, such as the Omanu Beach Surf Lifesaving Club, with free design and marketing material. With strong environmental interests, the team also work with local horticultural and biosecurity companies in order to support the wellbeing of the region’s land, wildlife, communities, and industries.
Over the past 16 years, Michaela has cemented Design Juice as a local advertising powerhouse – with 100% of business coming from client referrals and winning pitches.