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Vision, Purpose and Values

Our Vision, Purpose and Values are as follows:

Vision statement:


Our vision is to have thriving Chamber members in a vibrant business environment

Statement of purpose:


Our purpose is to initiate, inspire and influence business vitality in Tauranga and
the western Bay of Plenty, and by doing so will be recognised as a valued partner in our stakeholders success.

Our stakeholders are:

  • Members
  • Sponsors
  • Contract providers
  • Board members
  • Staff
  • Smart Business Centre tenants
  • The wider business community
  • The national (NZCCI) and international Chambers
  • Government – local, regional, national

Values Statement


We have one main value - trust. The value of trust is the foundation stone for many other values.

  • Trust from members that they will get good value from their membership
  • Trust within the staff that they will gain satisfaction from their employment and be lead well
  • Trust from the Board that they will get a high level of performance from the team
  • Trust from members that the Board they have elected will govern the organization well
  • Trust from the sponsors that they will receive good value from their sponsorship
  • Trust from the contract partners that their aim and objectives will be attained through the contract
  • Trust from the suppliers that we will treat them fairly and with integrity
  • Trust from the business community that we will provide quality services and represent their interests
  • Trust from the wider community that our support of business is driven by a genuine belief that a healthy and vibrant business sector is fundamentally important to us all

Most other values such as integrity, honesty, respect etc, are all achieved if trust is attained.